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Story-Driven Content
A few examples of creative strategy, copywriting, UGC, and photography. Check out Goodera for more.
"We hired Kim to help with our email marketing a few years ago and it has been a game changer for us! She’s collaborative and an endless source of ideas and creativity. Kim has so many skills from photography to writing to strategy, no matter what she’s creating, her wide variety of talents elevate her work to the next level. As small business owners, we have to wear many hats daily, and having someone who will look at the big picture and be a strategic thought partner with us is invaluable (and rare)!"
Danielle Thornton, CoFounder WHOA travel
Freelance & Editorial
A small selection of freelance writing and editorial work I've done, some of which has landed me to be interviewed and featured in People Magazine, The New York Times, and National Geographic.
Ad Agency Campaigns
Prior to pivoting to Goodera full-time, I spent15 years building brands at advertising agencies throughout New York, London, and Los Angeles. I came up with and executed campaigns for brands like Netflix, BMW, Amazon, REI, Boston Beer Company, QuickBooks, and dozens, if not hundreds more. Here are just a few of the consumer-facing campaigns I've been part of.
"Kim is one of the most stand-up and capable creatives I've ever had a chance to work with. Her creative expertise and insightful strategic intelligence come with a dose of her trademark good-hearted nature. She can adapt quickly to new situations, see opportunities for growth for any new business, build up and mentor creative teams, and imbue the work with her passionate world-view. All while being kind, smart, and gracious with her time. She's easily a "Grade-A" creative lead!"
Lowell Ong, Creative Director @ Critical Mass
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